PREPRESS
Prepress begins when rough layouts are brought to Ad Production and ends when pages for all our products have been delivered to the appropriate printing facility. With technology changing rapidly, we have installed some of the most advanced equipment to allow us to create, transfer, track and manage our products.
Ad Production
Ad Production is where raw materials (text, photos, artwork and ideas) become display ads. Operators use Macintosh computers and programs such as QuarkXPress, FreeHand and Photoshop to scan provided artwork, create illustrations and build ads. Using layouts provided by Advertising, operators arrange text, objects and images to create display ads. Some of our most complex ads come from auto dealers and realtors.
We also receive many complete ads, especially from advertising agencies.
These may arrive in velox format, or increasingly, as electronic files.
Once received, they are scanned and logged into our system so that they
will flow on to the page electronically when the page is assembled.
Imaging
High-quality color work is handled by the Imaging department, including many ads for Sunday's Pacific Northwest magazine. Final electronic assembly of the magazine is also done in Imaging, along with TV Times and some special sections.
Page Production
Once all the ads and news are complete, the Page Production department does a final quality check of each page, then releases it electronically to the North Creek Facility. There, entire page negatives are imaged, ready to be made into printing plates.
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