A GUIDE TO SUBMITTING DIGITAL ADS

Glossary

DAR is shorthand for Digital Ad Reception, the name of our digital ad reception department at The Seattle Times.

FTP stands for File Transfer Protocol, a method for transferring files between computers over the Internet. It provides advertisers a direct link to our DAR department.

PDF stands for Portable Document Format. It's cross-platform (MAC, PC, or UNIX). It protects the file, and preserves the integrity of the design, while converting it to a much smaller size for quick transmission.

POSTSCRIPT is a computer programming language for describing a page with text and graphics.

POSTSCRIPT FILE refers to files that have been "printed to disk" or "printed to file" using a Postscript printer driver. Making a Postscript file is usually an interim step before distilling the PDF file.

EPS stands for Encapsulated Postscript file. This allows the designer to save a graphic or completed layout in a standardized form and place it into a composite document where it can be scaled and manipulated to fit. However, the EPS file does not embed fonts.

DISTILLING refers to the process of converting a Postscript file into a PDF using the Acrobat Distiller program.

POSTSCRIPT TYPE 1 FONTS are the standard for fonts. All Adobe, Bitstream, Monotype, and Agfa fonts come in the Type 1 font format. We recommend using Type 1 fonts.

RIP stands for Raster Image Processor. A RIP is a computer that converts a file into the dots that get printed on paper. Every Postscript printer has a Postscript RIP built in, yet each printer may print out differently.

EMBEDDING FONTS means the entire font base of that font is captured into the PDF. If the font(s) are embedded, the customer will not need to send their fonts with the file.

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