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DEMOGRAPHICS
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| Demographics | Seattle-Bellevue-Everett MD Adults | STC Print and Online Network Reach | STC Print Audience Reach (cumes) |
STC Online Network Reach (30 days) |
| TOTAL ADULTS | 2,007,300 |
1,392,300 |
1,243,400 |
574,600 |
| Seattle/Bellevue/Everett MD | 100% |
69% |
62% |
29% |
| GENDER |
|
|
|
|
| Men | 50% |
69% |
61% |
30% |
| Women | 50% |
70% |
63% |
27% |
| AGE |
|
|
|
|
| 18 - 34 | 28% |
66% |
51% |
31% |
| 35 - 44 | 21% |
69% |
58% |
35% |
| 45 - 54 | 21% |
74% |
67% |
31% |
| 55 or older | 30% |
74% |
71% |
20% |
| HOUSEHOLD INCOME |
|
|
|
|
| Less than $25,000 | 9% |
59% |
55% |
14% |
| $25,000 to $49,999 | 24% |
64% |
60% |
18% |
| $50,000 - $74,999 | 17% |
74% |
67% |
31% |
| $75,000 - $99,999 | 20% |
64% |
55% |
30% |
| $100,000 - $149,999 | 18% |
80% |
67% |
44% |
| $150,000 or more | 10% |
77% |
69% |
34% |
| HOME OWNERSHIP |
|
|
|
|
| Own | 72% |
72% |
64% |
32% |
| Rent or other | 28% |
62% |
56% |
20% |
| EDUCATION |
|
|
|
|
| College graduate or higher | 36% |
81% |
71% |
43% |
| Some college | 34% |
69% |
62% |
25% |
| HS graduate or less | 30% |
56% |
51% |
16% |
| OCCUPATION SUMMARY |
|
|
|
|
| White collar | 41% |
75% |
65% |
40% |
| Blue collar | 21% |
59% |
53% |
20% |
| LENGTH OF TIME AT RESIDENCE |
|
|
|
|
| Less than 5 years | 37% |
62% |
52% |
27% |
| Five or more years | 63% |
73% |
68% |
29% |
| RACE/HISPANIC |
|
|
|
|
| White (non-Hispanic) | 79% |
71% |
64% |
28% |
| Black/African American | 4% |
70% |
57% |
28% |
| Asian | 6% |
62% |
52% |
29% |
| Other | 4% |
82% |
77% |
43% |
| Hispanic | 7% |
48% |
43% |
22% |
| MARITAL STATUS |
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|
|
|
| Married | 60% |
71% |
62% |
32% |
| Single, never married | 25% |
65% |
60% |
26% |
| Divorced/separated/widowed | 15% |
68% |
63% |
19% |
| PRESENCE OF CHILDREN IN HOUSEHOLD | ||||
| One or more | 40% |
67% |
57% |
33% |
| None | 60% |
71% |
65% |
26% |
How to read: Of the 2.007,300 adults in King and Snohomish counties, 50% are men and 50% are women. Among the men, 69% access The Seattle Times Media Network, 61% read The Seattle Times newspaper and 30% access websites in The Seattle Times Company Online Network.
Source: 2010 Scarborough Report, Release 1
Base: Seattle-Bellevue-Everett MD
* The STC Print and Online Network includes five weekday issues of The Seattle Times and four issues of the Sunday Seattle Times and an average month of visitors to seattletimes.com, NWsource.com, NWjobs.com, NWautos.com and NWhomes.com.
