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READERSHIP AND AUDIENCE
Our integrated advertising solutions simplify media buying

In today's competitive business environment, connecting with the right prospects is more crucial than ever to growing market share. In Western Washington, The Seattle Times Media Network offers a larger audience than any other local media.

Market Facts

MSA Market*

Statistics

National Rank

Population

3,381,600

15

Households

1,334,800

14

Total EBI**

$90 billion

14

Retail Sales

$71.2 billion

14

* MSA (Metropolitan Statistical Area): King, Snohomish and Pierce counties
** EBI (Effective Buying Income) - After tax disposable income.
Source: 2009 Nielsen Claritas.

Newspaper Audience

Newspaper Readership

MD* Cume Readership

DMA**Cume
Readership

The Seattle Times Sunday

1,056,300

1,248,500

The Seattle Times Weekday

884,100

1,021,900

* MD ( Seattle-Bellevue-Everett Metropolitan Division): King and Snohomish counties.
** DMA (Seattle-Tacoma Designated Market): 17 counties.
Source: 2010 Scarborough Report, Release 1.

Online Audience

 

Unique Visitors Average Month - Omniture

Page Views Average Month - Omniture

DMA (Local) Online Audience Past 30 Days

The Seattle Times Company Online Network

5,431,816

56,272,101

732,900

seattletimes.com

5,155,026

51,440,430

588,700

Marketplace Sites*

390,505

3,857,412

288,600

Online Classifieds**

237,856

2,591,466

226,400

* Marketplace Sites include NWsource.com, NWjobs.com, NWautos.com and NWhomes.com.
** Online Classifieds include NWjobs.com, NWautos.com and NWhomes.com.
Sources: 2010 Scarborough Report, Release 1; Omniture, Oct. 2009 – March 2010.

Print + Online Audience

In the DMA

DMA Print + Online Audience

The Seattle Times Company Print & Online Network

1,755,800

The Print + Online Audience is comprised of five weekday issues of The Seattle Times and 4 issues of the Sunday Seattle Times and an average month of visitors to The STC Online Network.
Source: 2010 Scarborough Report, Release 1.

Choose from these links to view our audience and that of local competitors from two different geographic perspectives:

Seattle-Tacoma DMA (Western Washington)
(Designated Market Area - 17 counties)

Seattle-Bellevue-Everett MD
(Metropolitan Division - 2 counties)